Launching a Successful YouTube Channel: Insights from Carrie Morales of Carrie On Accessibility
Starting a YouTube channel can be an exciting yet daunting endeavor. With millions of creators vying for attention, standing out and sustaining a channel requires strategy, passion, and a touch of resilience. In a recent interview with Double Tap hosts Steven Scott and Shaun Preece, Carrie Morales, known on YouTube as Carrie On Accessibility, shared her valuable insights on what it takes to launch and maintain a successful YouTube channel.
Carrie emphasizes the importance of preparation before you hit the record button. Setting up the camera angle, ensuring proper framing, and even seeking help from services like Aira or Be My Eyes can be crucial for visually impaired creators like herself. Unlike podcasting, YouTube demands a visual element that requires more meticulous planning and execution.
YouTube viewers have a different set of expectations compared to podcast audiences. While podcast listeners might settle in for an hour-long episode, YouTube users often seek shorter, more concise content. This means creators need to be adept at editing and creating engaging videos that can capture and retain viewers’ attention within a shorter time frame.
Steven and Shaun discuss the importance of having focused content. On YouTube, many users search for specific information, whether it’s product reviews, tutorials, or how-tos. Breaking down longer podcasts into smaller clips for YouTube can be a strategy to cater to the platform’s audience, who may not have the patience for lengthy discussions.
Carrie highlights the importance of different types of content: for reach, evergreen, and community building. Live streams, for example, allow creators to connect with their audience on a more personal level. It’s this community that can provide support and feedback, helping creators refine their content and grow their channel.
Reflecting on her own experience, Carrie notes that content creation is a continuous learning process. Early videos might make you cringe, but they’re a testament to how far you’ve come. Each new video is an opportunity to improve and to better connect with your audience.
Carrie advises new creators to expect feedback of all kinds. While constructive criticism can be invaluable for improvement, negative comments can be disheartening. She stresses the importance of knowing why you’re creating content and being ready to either ignore the trolls or use the block button when necessary.
For those looking to turn YouTube into a career, Carrie warns that it’s a long-term commitment. You need to be passionate about your content and ready to put in the hard work. Taking breaks is essential to prevent burnout, and having a clear understanding of your goals will help you stay on track.
Carrie shares that she’s looking into expanding her brand with merchandise and community support options like Patreon or YouTube channel memberships. She envisions continuing to create content on YouTube for years to come, always striving to improve and adapt.
Both Carrie and the Double Tap hosts agree that content creation is about passion and connecting with an audience. Whether you’re looking to inform, entertain, or simply share your experiences, YouTube offers a platform where your voice can be heard. With dedication and a willingness to learn and grow, anyone can launch a successful YouTube channel.
Remember, the key to success on YouTube, as Carrie Morales illustrates, is to start with preparation, embrace the continuous learning process, engage with your community, and above all, create content you love. With these insights, aspiring YouTubers can take their first steps towards building a channel that resonates with viewers and stands the test of time.