Apple Makes Getting Fit More Accessible

Inclusivity & Representation in Apple Fitness+ with Jay Blahnik | Access Tech Live 11.16.2023

In this interview broadcast on our sister AMI-tv show, Access Tech Live, host Marc Aflalo spoke with Jay Blahnik, Apple’s Vice President of Fitness Technologies, about Apple Fitness Plus.

Jay details the journey from the inception of the Apple Watch to the development of Fitness Plus, emphasizing its core focus on inclusivity and accessibility. He highlights the importance of catering to a diverse audience, from beginners to experienced users, and the integration of features like sign language and voice cues for people with disabilities.

The interview also covers the role of the Apple Watch in enhancing the Fitness Plus experience and how the service has evolved to accommodate users without an Apple Watch.

He also shares stories of user feedback and how these stories inspire the ongoing development of the service to be as inclusive and accessible as possible.