Procter & Gamble’s Game-Changing Accessible Packaging

In this episode, Shaun talks to Sumaira Latif from Procter & Gamble about groundbreaking innovations aimed at making daily products accessible. Sumaira shares how P&G is addressing accessibility with unique tactile symbols, enabling consumers with low vision or blindness to distinguish products by touch. The discussion includes practical examples like identifying shampoo, conditioner, body wash, and laundry detergent through easy-to-learn symbols.

Sumaira also introduces NaviLens, an advanced scanning technology integrated into packaging, allowing users to quickly access detailed product information and location guidance through a smartphone app. They explore why tactile symbols and NaviLens offer a superior alternative to Braille, given Braille’s limited accessibility and production challenges. Additionally, Sumaira demonstrates P&G’s commitment to sustainability with innovative, eco-friendly products.

Relevant Links:

• Procter & Gamble Accessibility: https://us.pg.com/accessibility/
• NaviLens App: https://www.navilens.com